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Southern Company (The) (SO) - Buy, Sell or Hold?

Sector: Public Utilities   Sub-Sector: Electric Utilities: Central
Trade DateCurrent Candlestick PatternPrevious Candlestick PatternWhenPerformance Since
Thu, 15 Jun 2017Bullish EngulfingShooting StarWed, 14 Jun 20170.96%
***Stock database and scans are updated around midnight (New York time) every trading day.
50.38 0.00 (0%) Jun 22 4:00pm EDT
Open: 51.05 Range: 50.24 - 51.05 Vol: 5.18M Avg Vol: 5.09M
EPS: 2.67 P/E ratio: 19.27 EBITDA: 8.21B Mkt Cap: 51.25B
Analyze "SO" - FREE 30 Day Trial of Market Analyst 7
Short Term: Trend is Down
Last Trade is below the 5 day moving average at 51.17
Medium Term: Trading is Range Bound
Last Trade is below the 20 day moving average at 50.43
Last Trade is above the 50 day moving average at 50.08
Long Term: Trend is Up
Last Trade is above the 200 day moving average at 49.85
* Data normalized for Splits & Dividends. Report data issues
How to use this info: Stock Timing With Moving Averages
Daily Chart of SO

Stock Trend Analysis - Buy, Sell or Hold "Southern Company (The)" (SO)?

SO is in a long term trading range with a downward bias. This stock has traded about 54% of the time below the 200 day moving average in the last 52 weeks on daily average volume of 5.1M shares changing hands. The 50 day moving average indicates a medium term trading range with a bullish upside inclination. The 20 day moving average is also biased to the bullish side although the last two months have been in a trading range. Although the medium term moving averages generally favor the longs, buyers still have to tread carefully as the longer term uptrend is still not very convincing. Objectively, dips should still be bought but buyers have to be very selective in choosing a level to scale in for e.g. near the 200 SMA currently at 49.85. Click here for the latest support & resistance levels to help you finetune your entry into or exit out of "SO".

The analyst consensus estimates for the 1 year price target for this stock is $51.13* (*source: Yahoo Finance).

Objective Technical Analysis by BannRonn TA LogicEngine ver 1.1. Last Updated - Thu, 15 Jun 2017
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